Digital marketing is a very broad term that includes products or brands promotion via one or more forms of electronic media. Digital marketing is becoming a priority for businesses around the world because more people are using the internet. Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship. But, be careful! It works both ways! Happy customers can help you, but unhappy customer can harm your business very seriously.
Which is why we believe in creating a strong digital marketing strategy, we do this by gaining a clear sense of three things;
At GS TECKNO, what we offer is a completely new approach to building your brand in this digital age. An approach driven by a different philosophy – where we believe innovating on the product offering can be far more impactful than innovating in TV commercials, and where we think outsmarting the competition is a better thing to do than outspending them.
An approach that sees strategy, research, user experience, web design, mobile-friendliness, advertising, search optimization, viral videos, Facebook campaigns, Twitter updates, real-time listening and responses as a seamless set of tactics that stem from one overarching brand strategy.
An approach that has helped our clients win comprehensively in their markets.
Offering a 360-degree approach towards effective digital marketing, GS TECKNO can help you to:
Have ever wondered why some of the websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
We know how to bring your business on Google’s 1st page to give your business an edge and make your brand visible on the relevant search terms. Take your business to a successive level with our professional SEO services in India.
It takes 6 to 8 months to get results from Search Engine Optimization. However, business owners do not have time or patience to wait for 6 months. The solution is to use Web 2.0 or Social Media Optimization techniques to get quick results. You can get results within a Week or a month. Social Media sites like Facebook, Twitter, Google Plus and You Tube have huge traffic. But you need experts who can help take advantage of these websites to market your business. There are thousands of Social Media websites, but you need to select best sites which can get you traffic.
The prime idea of social media optimization or SMO service is based on making the presence of company’s operations on networking platforms. In present times, there are multiple social media platforms those are commonly used for optimizing web page. We, at GS TECKNO support SMO through Facebook, Twitter, Linkedin, Pinterest and Google+ principally. At GS TECKNO, we have appointed professionals who work efficiently under the guidance of SEO managers. The executives are well-trained about tips to optimize website irrespective of its business theme.
Pay-per-click (PPC also known as CPC) advertising is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system in which keyword costs can range from pennies to $40 per click or more in the most competitive industries. If you don’t know what you are doing, you could easily waste your time and money. That’s why your PPC advertising and management is best handled by the professionals at GS TECKNO. We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.
You have a great product or service and a stunning website that reiterates this. Your marketing strategy is solid and everything is in place to take your business to the next level. So why are your best-laid plans falling short?
That’s where Google Analytics comes in. Google Analytics reiterates the greatest advantage of digital marketing: that the value of every dollar you invest online in your brand can be tracked to the very last penny. Google Analytics allows you to track and analyze the behavior of every user that happens upon your website with background stories of where they came from, and informed forecasts of where they’re going from there.
The GS TECKNO team of Google Analytics certified professionals offers comprehensive Google Analytics implementation and services for your website and individual campaigns.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email connects you to people; email marketing helps you understand your audience’s response, so you can plan your next marketing move. Our email marketing is easy, affordable, and proven to get results.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.
In the era of online marketing, there is a great chance of high ROI through Affiliate Marketing. Affiliate Marketing programs have been around since the early days of ecommerce, and are considered one of the first forms of pay-for-performance systems.
GS TECKNO behaves as an intermediary between the affiliates and merchants.
Because we have a network of both advertisers and publishers, both affiliates as well as merchants get benefit from our services. We recruit profitable affiliates for you or connect you to a retailer, track the traffic through affiliate ads and analyze the data. We pretty much manage the entire program on your behalf, so you can devote time on running your business operations successfully.